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My Communications Portfolio
Welcome to my portfolio! Click on the headings below to view my past projects and their stories: each project includes additional examples, context, and motivation.
Graphic Design for Middle Way House
Middle Way House is a social services agency dedicated to providing support for survivors of domestic violence, sexual violence, and human trafficking. As Communications Coordinator, I was responsible for all of the organization's graphics, including social media images, public advertisements, event materials, mailings, and more. In this role, I increased the organization's average social media post engagement rate percentage from 1% to 7.2%. Click on the images below for a brief description of each piece.
Middle Way House Matters
Middle Way House is a social services agency dedicated to providing support for survivors of domestic violence, sexual violence, and human trafficking. As Communications Coordinator, I created and compiled a bimonthly newsletter called Middle Way House Matters. The goal of this newsletter was to help donors and community members connect with our mission, hear staff stories, and learn about upcoming events and trainings. In this gallery you will see the cover photo and a blog post associated with this newsletter. If you follow the "Email Example" link (file:///C:/Users/18123/Downloads/email.html) in the description, you will see the February 2023 issue, which reached over 1,000 constituents.
Middle Way House's Annual Winter Newsletter 2022-23
Middle Way House is a social services agency dedicated to providing support for survivors of domestic violence, sexual violence, and human trafficking. As Communications Coordinator, I created and compiled biannual print newsletters that were distributed by mail and online. I planned, wrote, and designed this newsletter with the objective of spreading awareness of the organization and informing benefactors of our operations in the past year.
Global Gifts Social Media
Global Gifts is a non-profit fair trade store committed to creating sustainable economic opportunities for artisans and farmers around the world. As a Marketing Intern, I was responsible for running the organization's social media pages: designing concepts, taking photos, and writing captions. My goals were to showcase products, encourage store traffic, highlight volunteer recruitment, and reinforce the store's mission. I was an active volunteer at Global Gifts from 2014-2022.
Global Mamas Annual Reporting
Global Mamas is a fair trade collective of entrepreneurs that produce batiked fabric goods. Over the summer of 2019, I served as a Management and Analytics Intern for Global Mamas in Cape Coast, Ghana. One of my primary projects was their 2018 Annual Report. I collected and analyzed data to create measures that displayed the organization’s impact. Additionally, I conducted interviews with their entrepreneur partners and wrote several stories that detailed the many accomplishments of the organization. I assisted in the production of their 2019 Annual Report remotely, and I developed an Excel stencil to replicate my analytical work automatically for future reports.
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